Welcome to Marketing on Main
Let’s get into it—this is the good stuff. Marketing on Main was created for small businesses that want to understand what works—and why. It’s our way of sharing ideas, advice, and tools from a real place that understands what it’s like to run a local business.
Whether you’re just getting started or looking for new ways to grow, this is a space to learn, think, and take action. Browse the latest posts—and check back often. There’s always more to explore.
Marketing Tasks You Can Batch (and What to Let Go of Completely)
Marketing doesn’t have to happen in real time. Here are the tasks you can batch to save time—and the ones you can stop doing altogether.
The Print Comeback: Why Local Businesses Are Still Using Flyers, Mailers & Signs
Print isn’t old-fashioned—it’s just underused. For small businesses, flyers, postcards, and signage are making a quiet comeback. Here’s why they still work—and how to make yours stand out.
How To Get More From Google Without Paying For Ads
Google can do more than just list your hours. With a few free tools and updates, you can increase your visibility and show up for the right customers—no ad budget required.
How to Make Local Marketing Work Without Posting Every Day
There’s more to local marketing than social media. These creative, boots-on-the-ground ideas help small businesses stay visible and connected—no daily posts required.
What to Do When Business Slows Down (Besides Panic)
Seasonal slumps, weird weeks, or slower walk-ins? Every business hits a quiet stretch. Here’s how to use that time to stay visible, stay smart, and prep for what’s next.
“I’m Not Ready for Marketing Yet”… and Other Myths That Might Be Costing You
Marketing doesn’t have to wait until you’re “more established.” Here’s a look at the most common small business marketing myths—and how to move forward without overcommitting.
The Marketing Metrics You Should Actually Care About
Marketing comes with a lot of numbers—but not all of them matter. Here are five metrics that actually tell you if your efforts are working (and what to do next).
The Hidden Cost of Skipping Marketing—and How to Get It Right
Marketing isn’t just social posts and pretty logos—it’s how customers find you, trust you, and choose you. If you’re skipping it, you might be leaving money on the table. Here’s how the right partner can help you do it smarter.
What Actually Goes Into a Good Marketing Plan
A good marketing plan doesn’t need to be complicated—just strategic. Here’s what to include (and what to skip) to make your next move clearer, smarter, and actually effective.
How to Know If Your Website Is Working (Without Hiring a Developer)
Your website might look fine—but is it doing its job? Here’s how to check if it’s actually helping your business grow, using simple tools and a few smart tips.
Did this spark some ideas?
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