Marketing Tasks You Can Batch (and What to Let Go of Completely)

If marketing feels like a second job, it might be time to simplify.

Not by doing less marketing—but by doing less of it in real time. The truth is, many small business tasks can be batched ahead of time, freeing up brain space and helping you stay consistent (without the constant scramble).

And some tasks? They can just go. Really. Here’s what to batch, what to streamline, and what’s totally safe to let go.

1. Batch These for a Smoother Month

✔ Social Media Captions

Write 3–4 weeks at a time. Keep it simple: promotions, FAQs, behind-the-scenes moments, community shoutouts. Use tools like Meta Planner, Buffer, or Later to schedule.

✔ Photos & Reels

Block off 30–60 minutes and capture a bunch at once—products, store scenes, packaging, even daily rituals. You’ll have a whole library ready to go without chasing content mid-week.

✔ Email Newsletters

Create a quarterly content calendar with one theme per month (e.g., spring refresh, customer favorites, upcoming events). Then write and schedule them all at once using Mailchimp or Squarespace Email Campaigns.

✔ Blog Posts or Website Updates

Have something to say? Write it now, post it later. Batch blog writing into quarterly sessions and pair with seasonal changes or new services.

📍Local Example: A Newark salon owner now spends one Friday morning per month writing social captions and scheduling two email blasts. She says it cut her weekly marketing stress by 80%.

2. Automate or Templetize These

✔ Inquiry Replies or Booking Confirmations

Save time with a branded template that answers FAQs, confirms appointments, or shares next steps.

✔ Review Requests

Set up an automatic email or text that goes out 2–3 days after service asking for a review on Google or Facebook. According to Podium, 77% of customers are willing to leave a review if asked. (Source)

✔ Thank You Notes

If you’re sending thank-yous or order follow-ups, batch-print branded cards and handwrite a few at a time so you’re never behind.

3. Let Go of These (Unless You Love Them)

❌ Posting Every Day

You don’t need to post daily to stay relevant. 2–3 consistent posts a week—especially when they’re intentional—are plenty for most small businesses.

❌ Chasing Every Trend

If keeping up with the latest meme or TikTok audio doesn’t serve your brand or audience, skip it. Relevance > trend-hopping.

❌ Overthinking the “Perfect” Caption

Authentic always beats polished. Don’t let perfection slow you down. You’re a business, not a lifestyle brand.

Marketing doesn’t have to be all-consuming. With a few smart systems and a little batching, you can stay visible, stay consistent, and still have time to run your business—not just market it.

Need help building a system that works for your schedule? Marketing & Main helps small businesses create flexible, doable marketing rhythms that get results without the burnout. Let’s make it easier →