Welcome to Marketing & Main
A marketing shop designed for small businesses. Insightful, hands-on, and here when you need us inside the historic Newark Arcade.
A more practical way to approach small business marketing
Bring what you’re already doing into focus. See what’s missing. Move ahead with a plan you can stick to, without adding complexity or long-term dependence on us.
We deliver straightforward guidance for when everything feels disconnected.
the problem isn’t effort. It’s that none of it is connected.
Why it ends up feeling this way:
Most small businesses aren’t doing nothing. They’re doing a lot. A website here. Social media when there’s time. Emails when there’s something to say. Promotions when things feel slow. Hoping it all adds up to something consistent.
So even when something works, it’s hard to tell why, and when things don’t, there’s no clear place to fix it. That’s when marketing starts to feel like a lot of work with no clear return.
Not because you’re doing it wrong, but because no one has had the time to step back and looked at how it all fits together.
once you do, it becomes much easier to see what actually needs to change.
start here
A simple report that shows how people are finding you—through Google, social, or word of mouth—what they do next, like clicking, calling, or visiting, and where they fall short of booking, buying, or signing so you know what’s worth your time and your money.
A regular conversation with someone who can give you a clear read of the report in the context of your business, so your ideas and decisions stayanchored in what’s really happening.
A set of time-saving tools like templates, how-to guides, fill-in-the-blank plans, promotion calendars, seasonal trends and tactics, and app and software walkthroughs, so you’re not starting from scratch every time your business needs more from your marketing.
A curated, visual library of national campaigns, local marketing examples, and real ads, offers, and ideas currently active in the market so you can step out of your day-to-day, reset your perspective, and find new inspiration for the story you’re trying to tell.
This approach gives your marketing structure and direction.
our services
Everything starts with data. The patterns behind how people are finding you, what they’re doing, and what it’s actually leading to. We use that to clarify where to focus and what to prioritize next.
Most businesses start with a Monthly Must-Know membership because it gives them a consistent way to understand their marketing performance.
Each month, members receive a simple report that brings the results of their efforts into one place.
With everything in this view, it becomes possible to see the impact of what you’re doing and make more confident decisions over time.
That’s only one way to work together, though. There are others built on the same model without a monthly commitment.
set the baseline
A one-time review of how your business shows up locally.
This assessment focuses on your Google presence, listings, and reviews—so you can see how easy it is for customers to find and choose your business.
A focused review of how your website is performing at a glance.
This check looks at how your site presents your business, supports visibility, and guides customer action—so you can see what’s working and what’s not.
A one-time report to get a clear read on where things stand.
This report brings together how your business is being found, what people are seeing, and what they’re doing next—along with a clear summary of what it means and where to focus.
ongoing insight
Marketing Performance Report | Auto-Deliver
This report brings together how your business is being found, what people are seeing, and what they’re doing next—along with a clear read on what it means and what to focus on moving forward.
deeper understanding
A broader look at how your business is performing over time.
This quarterly report builds on your monthly performance, showing patterns, shifts, and what’s consistently working—or not—so you can make more informed decisions moving forward.
A clear view of how your business compares to others in your market.
This review looks at how similar businesses are showing up across search, reviews, activity, and messaging—so you can see where you stand and where you have an advantage.
Talk it out
A focused session to review your report together.
We’ll walk through what stands out, answer questions, and talk through what to focus on next based on your current performance.
get set up
A one-time setup to make sure your business shows up correctly online.
This service focuses on your Google presence and local listings—so customers can find accurate information and feel confident choosing your business.
Think we’d be a good fit? Let’s get to know each other.
Built for businesses like yours
Ready to take the next step?
We know running a small business means wearing a dozen hats—and marketing shouldn’t have to be one of them.
We’re not here to sell big-budget strategies that don’t fit your reality. We’re here to help you figure out what works, what doesn’t, and what will actually move the needle for your business.
Marketing on Main
Small Business Blog
